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Weed, Calif Attracts Business
Sylvia Massey has a great reputation for recording music. She has recorded
such people as Tool, Johnny Cash, Prince and many more. She grew tired of the
Los Angeles rat race and moved to ..Weed, California. Yup, the little roadstop
town on the I-5 near Mount Shasta if you're jammin' north up the Golden State.
Weed had what she wanted: better quality of life, that small town vibe and a
cheaper cost of living /real estate than SoCal. She set up a studio in an old
unused theater in Weed's small downtown area. The city helped her get set
up cheap as part of trying to refurbish their downtown.
She now has 11 employees as well as several local youngsters as interns.
The recording studio' idea expanded. It is really a one-stop production
house. They do graphic arts. They make up t-shirts and other merch for
the bands. They do video shoots. The theater houses 4 distinct studios'
and they're talking about expanding.
Bands often live up there for the weeks it takes to complete their projects.
They eat at Weed's restaurants, shop in Weed's stores.
Folks have moved up there to work for her. They like it there. They
brought their families. They bought land.
Here is a town that knew it's advantages: small town life, nearby to
Mount Shasta, less expensive real estate. With such advantages,
they attracted an entrepreneur who grew a business that continues to
benefit the whole community.
Folks are realizing that you must make a Place that people wish to be in.
You want to be attractive to these go-getters; be a place where things can
Investments in making our town more attractive, more livable, more interesting are
not just investments in things for their aesthetic value .it
makes good business sense. (It's not that I don't think aesthetic wonderfulness
isn't great all by itself, but some folks need practical' [i.e.
economic bottom-line] reasons to motivate them.)
It's not just about following the old school strategy of woo-ing big
already-established businesses to set up shop in your town anymore,
it's about creating a place and environment that's attractive to these
Creative New Business Inventors.
Massey's Radiostar Studios is now even trying to figure out a way to
convert part of their building into a live venue and become a place for
bands to stop and play while touring that part of the state. Cool ideas.
Cool people. And some cool outcomes.
I realize these are not new-and-ground-shaking ideas for those of you
who've been talking about such things on here for awhile, but I think
it's encouraging to see examples of
these ideas actually workingactually being practical and defendable to
those people who are not yet convinced that working to develop our town's
uniqueness and best qualities makes good economic sense.
Check out RadioStar Studios at: